I’ve always been drawn to creativity as a way of understanding the world. I notice details, patterns, and stories in everyday moments, and I’m constantly thinking about how people experience spaces, brands, and ideas. That perspective has shaped both how I live and how I work.

Creativity, for me, isn’t just visual. It’s about connection. It’s the reason I gravitate toward experiences that invite participation, curiosity, and emotion, whether that’s a brand moment, a community event, or a piece of content that makes someone feel seen. I love building things that feel human, thoughtful, and lasting.

Outside of work, creativity shows up in everything I enjoy. I’m deeply inspired by interior design and how spaces influence mood and behavior. I find energy and clarity through movement, especially at SoulCycle, where rhythm, storytelling, and community collide. I travel often, drawn to new cultures, languages, and ways of living, and I’m endlessly inspired by food as a form of storytelling and shared experience.

All of these interests influence how I approach my work. They shape my eye for aesthetics, my appreciation for cultural nuance, and my belief that the best ideas are built when creativity and intention meet. Whether I’m working with brands, creators, or communities, I aim to bring curiosity, empathy, and a sense of play into everything I build.

At the core, I believe creativity is how we connect, learn, and build things that last.