The Verifyt Affiliate Program
When I joined Verifyt, there was no affiliate infrastructure, no network relationships, and no partner pipeline. I designed and launched the program end-to-end — from strategy and platform selection through partner onboarding, tracking, and performance reporting.
In year one, we onboarded 600+ brand partners. We are on track to reach 4,000+ by year-end.
My Role
Designed the affiliate program strategy, structure, and onboarding framework from scratch
Evaluated and selected affiliate network partners including Rakuten, Commission Junction (CJ), Awin, and Skimlinks
Built and managed direct brand relationships alongside network-level partnerships
Developed partner onboarding materials, creative guidelines, and performance tracking infrastructure
Reported on affiliate ROI and optimized the program based on partner performance data
Collaborated with product and engineering teams to ensure seamless platform integration
Strategy & Thinking
The program was built on three principles:
The right partners over the most partners. Every brand onboarded had to align with Verifyt's audience — fashion-forward, size-inclusive, digitally native. Volume matters, but relevance matters more.
Infrastructure before scale. Before expanding the partner count, I built the systems: onboarding flows, tracking dashboards, reporting frameworks, and communication templates. Scaling without structure creates chaos.
Relationships alongside transactions. Affiliate networks like Rakuten and Awin provide reach and infrastructure, but the most valuable partnerships came from direct brand relationships built over time. Both approaches were developed in parallel.
Execution
Launched affiliate program from zero, reaching 600+ active brand partners in year one
Built direct partnerships with major affiliate networks: Rakuten, Commission Junction, Awin, and Skimlinks
Developed scalable partner onboarding frameworks and creative asset packages
Built performance tracking dashboards to monitor affiliate-driven revenue, clicks, and conversions
Managed ongoing partner relationships and program optimization
Collaborated with the VC team to extend the affiliate model into influencer-led denim production partnerships in the US
Key Learnings
Affiliate programs are brand programs — every partner reflects on the product
Building the infrastructure first makes scale sustainable, not chaotic
Direct brand relationships and network relationships serve different purposes and both matter
The best affiliate partnerships feel like collaborations, not transactions
Results & Impact
600+ brand partners onboarded in year one
4,000+ partner trajectory by year-end
Affiliate program now a core revenue and growth channel for the business
Strong network relationships established with Rakuten, CJ, Awin, and Skimlinks
Scalable infrastructure built to support continued program expansion