Case Study: Verifyt Brand Evolution
Case Study: Verifyt Brand Evolution
Brand: Verifyt
Stage: Early-stage startup
My Role: Brand & Partnerships Manager
Scope: Brand strategy, visual identity, social presence, creative direction
Verifyt launched as a product-first company with strong technology and no defined brand system. My role was to help transform it into a consumer-facing brand with a clear visual identity, recognizable voice, and cohesive presence across digital, social, and experiential touchpoints.
The Challenge
The brand needed to move from functional to emotional.
Before the refresh, Verifyt lacked:
A clear visual identity
Consistent messaging and tone of voice
A social presence that reflected its audience and ambition
The challenge was to define a brand that felt modern, trustworthy, and community-driven while still allowing flexibility for creators, campaigns, and live experiences.
Before.
After.
Brand Thinking & Direction
I approached the brand with three core principles:
Clarity
A clean, confident visual system that could scale across product, social, and events.
Culture
A brand that felt native to Gen Z and creator culture, not overly corporate or transactional.
Community
Visuals and messaging that invited participation and made creators and users feel like part of something bigger.
This thinking guided every decision, from logo usage and color balance to social layouts and content tone.
I led the evolution of Verifyt’s visual language and social presence, ensuring consistency across:
Logos and brand assets
Instagram layouts and content formats
Creator-led content and storytelling
Event visuals and brand moments
The goal was to create a system that felt polished but playful, structured yet flexible.
Visual Identity & Social Transformation
Results & Impact
Clear, recognizable brand identity across all touchpoints
Stronger visual consistency across social, creator, and event content
Improved engagement and brand affinity
Social presence grown to 6K+ organically engaged followers
Visual system flexible enough to support creators, campaigns, and live activations
Key Learnings
Strong brands are built through systems, not one-off designs
Visual clarity builds trust faster than volume
The best identities leave room for people to participate and co-create
