I design experiences that invite people to participate, connect, and play. From intimate community gatherings to high-visibility street activations, my work centers on creating moments that feel joyful, human, and culturally relevant while driving real brand impact.
Sip & Swap
Sip & Swap is a community-first event I concepted to bring people together through fashion, play, and shared experience. The idea was simple: guests bring three pieces from their wardrobe and swap them with peers while enjoying a relaxed, social atmosphere. The goal was never to convert, but to connection.
Since launching the concept, we’ve hosted three Sip & Swap events — all of them sold out. Each edition built on the last, growing the community, deepening relationships, and reinforcing the idea that fashion can be a meaningful offline touchpoint for human connection. Every event was planned and executed end-to-end, with a focus on creating an inclusive, welcoming environment where people felt comfortable meeting, sharing, and discovering something new.
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Concepted the event format from scratch
Defined the experience flow, rules, and brand touchpoints
Led planning, logistics, and on-site execution
Activated the community through organic and creator-led promotion
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Sip & Swap transformed a brand moment into a social ritual. By centering play and participation, the event naturally fostered conversation, trust, and a sense of belonging, turning attendees into active members of the community.
Creative Voices — Community Events & Gatherings
As part of the Creative Voices creator program, I designed and led small-scale community events that prioritized relationship-building and creator growth over scale. These included Sip & Swap editions, intimate brunches, and casual meetups designed to strengthen trust and collaboration.
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Designed event formats aligned with creator needs and brand values
Hosted creator brunches and community gatherings
Used events as touchpoints for feedback, education, and long-term relationship building
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Strong creator retention and repeat participation
Deeper emotional connection between creators and brand
Events that felt personal, intentional, and creator-first
Verifyt Street Activations — NYC
At Verifyt, I led street-level activations designed to turn everyday city moments into playful brand interactions. The goal across both activations was to meet people where they already were, invite immediate participation, and translate physical engagement into digital action. By pairing simple, joyful exchanges with clear calls to action, these activations transformed curiosity into content, conversation, and app adoption in real time.
Each experience was intentionally lightweight, highly visual, and optimized for organic sharing, allowing the brand to show up authentically during culturally relevant moments while driving measurable growth.
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To drive awareness and app downloads, I led a street-level activation in NYC centered on playful exchange and immediate participation. Passersby received Poppis in exchange for social posts and engagement, paired with QR codes for instant app access.
Results
30+ organic social posts in under 2 hours
Thousands of app downloads driven through live engagement
High brand visibility through creator and user-generated content
What to show
Street photos
Screenshots of social posts
QR code visuals
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During NYFW, I designed a soft, visually driven street activation in Soho centered around sunflowers and handwritten notes. The goal was to create a moment of delight that felt natural, photogenic, and shareable.
Impact
High-volume organic content from users and creators
Elevated brand visibility during a key cultural moment
Content used across brand-owned and social channels
Make it stand out.
For our NYC launch, I concepted and executed a multi-touchpoint activation designed to create the illusion of momentum and scale — making it feel like we were “taking over NYC.”
The strategy combined a Times Square billboard as the visual anchor, street-level activations to bring the brand into real-world conversation, and a flagship launch event to convert attention into community. Rather than relying on a single moment, the activation was intentionally layered — ensuring people encountered the brand online, on the street, and in-person within the same time window.
This approach amplified perceived brand presence, drove organic social sharing, and positioned the launch as culturally relevant and unavoidable — proving how coordinated offline and online touchpoints can make a young brand feel instantly established.
FARM Rio — Prince Street Activation
At FARM Rio, I supported a street activation designed to blur the line between retail and art. A street artist drew sunflowers in front of the Prince Street store while the team distributed sunflowers to passersby, creating a joyful, attention-grabbing brand moment.
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Drove over $20K in sales in a single afternoon
Became the highest-performing store day to date
Strong foot traffic and social sharing
