Launch Events & Live Brand Experiences
I design and execute live brand experiences that turn moments into momentum. From intimate launch dinners to large-scale retail and partner events, my work focuses on creating environments where people connect emotionally with the brand, each other, and the story being told — and where those moments translate into long-term brand affinity, content, and measurable growth.
Verifyt — Brand Launch Events
Launch Dinner (Boston)
An intimate Galentine’s-style launch dinner designed to introduce Verifyt through conversation, community, and shared experience. The event brought together creators, industry voices, and early adopters to build trust and excitement around the product in a warm, highly curated setting.
Focus:
Community-first storytelling • Creator relationships • Organic advocacy
Launch Event (New York City)
A larger-scale launch experience introducing Verifyt to a broader creator and fashion audience. The event combined hands-on product discovery with creator-led storytelling, driving immediate social amplification, brand awareness, and app adoption.
Focus:
Product discovery • Creator content • Live-to-digital amplification
FARM Rio — Experiential Brand & Retail Events
In-Store Brand Experiences
Led and executed immersive in-store events designed to bring the FARM Rio brand to life through community, color, and culture. These experiences transformed retail spaces into social destinations, driving foot traffic, engagement, and sales while deepening relationships with creators and customers.
Partner Events & Collaborations
Executed and supported experiential events in collaboration with leading lifestyle and fashion brands, aligning FARM Rio with adjacent communities and audiences:
Shopbop — curated brand moments connecting fashion lovers, creators, and customers
Adidas — experiential activations blending fashion, movement, and culture
Bumble BFF — community-driven events centered around connection and shared experiences
Focus:
Brand alignment • Cultural relevance • Community-led growth
