Brand & Production Lead
From studio to street, I approach every production as a brand story waiting to be told. These projects span independent brand building and agency-level content creation, each one fully directed, from concept through final delivery.
Bruna Lima Jewelry Brand Studio Production
THE PROJECT
Bruna Lima Jewelry was an independent sustainable jewelry brand I founded and ran from 2020 to 2025, built on the belief that bold, intentional design and conscious production don't have to be in conflict. Every piece was 18K gold-plated, designed to layer, and made to last.
As founder, I was responsible for every dimension of the brand, including all creative production. That meant developing the visual identity, building the shot list, directing an 11-person crew on set, making real-time styling decisions, and managing post-production feedback through to final delivery.
MY ROLE ON SET
I came to every shoot with a fully developed shot list, organized by product, channel use, and priority. Hero web shots were captured first. Lifestyle and editorial assets followed. Contingency shots were planned in advance so no time was lost if something needed to shift.
On set I made every creative call: talent direction, styling, environment, lighting mood, and pacing. When a shot wasn't communicating what the brand needed, I redirected immediately, clearly and specifically. I didn't describe a feeling and hope for the best. I knew exactly what the image needed to do and made sure we got it.
In post I worked directly with the editor, reviewing selects against the brief, giving structured feedback on adjustments, and signing off on the final asset mix before anything went live.
WHAT THIS TAUGHT ME
Running your own brand shoots teaches you something agency work can't, total accountability. There's no client to defer to, no senior creative to validate the call. Every decision is yours, which means every strong image and every missed shot lands on you. That ownership made me a sharper, faster, more decisive creative director.
Verifyt
Creative Voices NYC Campaign Shoot
THE PROJECT
The Creative Voices Program is Verifyt's creator initiative, a community of 100+ fashion creators who use the platform and represent the brand. This shoot was designed to give the program a visual identity: imagery that would make joining Creative Voices feel aspirational, community-driven, and worth pursuing.
I directed the shoot end to end, from developing the creative concept and building the shot list through to on-set direction in SoHo and post-production feedback with the editing team.
MY ROLE ON SET
Before we arrived on location I had developed the full creative direction, including the mood we were going for, how creators should move and interact with the SoHo environment, and what the visual energy needed to communicate about the program. The shot list was directional rather than product-specific: we were capturing moments and feeling, not angles and specs.
On set I directed 20 creators simultaneously, managing energy, keeping momentum, and making real-time creative decisions as the light and environment shifted. When a shot wasn't capturing the community energy we needed, I redirected the group. When the location gave us something unexpected and better, I adapted the plan on the spot.
In post-production I reviewed selects with the editor, identifying which images told the Creative Voices story most powerfully, which needed adjustment, and what the final asset mix needed to look like across the channels where they'd live.
THE OUTCOME
The images became the foundation of creator recruitment for the Creative Voices Program, used across Verifyt's social, website, and outreach materials. The program has since grown to 100+ creators at a 90% retention rate. The visual world we built on that shoot set the standard for how the program shows up.
